Being an owner of a small business is a rather interesting experience, but a challenging one as well. There are numerous reasons behind the challenges that include the development of economics, corporations, and stiff competition. Nonetheless, it is possible to have a small business and prosper; it just requires some adaptation to modern realities. So, merely providing quality services or selling goods isn’t enough, and every small business owner should work on developing a marketing strategy. However, it takes some knowledge to know how to write a marketing strategy that will work. That is why I am writing this article – to give some marketing strategy steps for aspiring business people.